Podcast
Training and Instruction
If
you would like to find out about the fastest
growing social media, and the most
efficient and affordable way to increase
your search engine rankings, then Podcasting
is for you!
What
is Podcasting? It is downloadable
radio shows, television shows and movies
that are hosted on special web pages.
Podcast Webpages can be "subscribed"
to in the same way that you can subscribe
to cable channels.
- When
you order a certain cable package,
you are subscribed to certain cable
channels and receive certain shows on
your television.
- When
you subscribe to Podcast Channels,
you receive certain audio/video shows
on your computer (or portable media
player, like an mp3 player, iPod, PDA,
etc.)
Read
these very interesting statistics about
Podcasting:
- 4th
Quarter 2005, 14+ million people purchased
iPods.
-
The last week of 2005, there was an
unprecendented surge in podcast downloads
(when everyone opened their Christmas
iPods!).
-
There are 60+ million iPod and MP3 players
as of 2006.
- 1
in 8 Baby Boomers has downloaded a Podcast.
-
That number will DOUBLE to 132 million
by 2009.
-
70%+ of 2007 model vehicles will be
compatible with iPods.
-
Podcasts will soon be deliverable to
cell phones, and
-
almost 1 BILLION cell phones will be
sold in 2006.
-
75% of THESE Portable Player Owners
will download Podcasts.
You
can create your own audio or video podcast
so that others can subscribe to YOUR show.
Podcasting
allows you to build an audience, and also
to build familiarity and loyalty with
that audience. You can share your
expertise with them, in hopes that when
they need more information, they will
come to you for services or products.
And by listing your podcast in Podcast
Directories (especially niche podcast
directories), you are assured that the
people who listen to you are pre-qualified
clients in your area of expertise.
However,
if your show is not high quality, it will
be a poor reflection on you and your services
and/or products. People want to sample
your offerings before they purchase, and
podcasting offers you an inexpensive marketing
tool that simultaneously provides them
with an opportunity to "try before
they buy".
Lastly,
Podcasting is a great way to increase
your online visibility and search engine
rankings. Since Podcasting utilizes
RSS feeds, which allow your content to
be "syndicated" on multiple
web sites, search engine robots can "crawl"
(or read) your content and visit your
website multiple times, which increases
your ranking.
PodcastingConferences.com
is a live, online, small group training
center where you can view the instructor's
desktop as she shows you everything related
to podcasting. Classes are designed to
meet the needs of people at different
learning levels, and range from Introductory
classes to Advanced classes.
Small
Group Classes (minimum of 5, maximum of
10) include:
Introduction
to Podcasting (2 hour class - $50)
You
will leave the class with the following:
- A
clear understanding of what Podcasting
is
- A
clear understanding of what RSS is
- A
clear understanding of the difference
between downloading and streaming media
- The
basics of what makes up a Podcast
- What
type of Podcast would be best suited
for you and your purposes (Penny
will help each student determine what
type of Podcast would be most profitable
for them)
- Which
podcasting tools and resources are best
for YOUR type of podcast
- An
Introduction to using those tools and
resources
- How
to use a Podcatcher (subscribing and
downloading podcasts)
Preparation
for Podcasting (4 hour class - $150)
This
class is part Business Planning and part
Podcast Planning. If your goal is
to promote your business and increase
your search engine rankings with your
podcasts, then you need to have a clear
goal in mind, a clear message to share,
and a clear path to travel on. By the
end of this class, you will have accomplished
the following:
o Business Vision Statement
o Business Mission Statement
o Content Cloud
o Keyword Search / Competition Search
o Domain Purchasing
o Hosting Purchasing
o Installation of WordPress and PodPress
OR
o Installation of Podcast Generator
o Creation of Artwork (covers and banners)
Hands-On
Podcast Production (4 hour class - $150)
This
is where you learn, in one session, everything
you need to know about recording,
editing, mixing with music, saving your
files, tagging your files, uploading your
files and posting your podcast. You watch,
in real time, as Penny teaches you every
single step. You will have time to practice,
and if you need help, she can watch your
computer screen to walk you through it.
We
provide all of the software necessary
to record, edit and mix your podcast,
as well as ID3 Tag and upload (if
needed). This is what you will learn:
-
Recording on your own computer with
WavePad (the fastest technique for recording).
- Microphone
Placement
-
Setting Levels
-
Editing on your own computer with WavePad
(special tricks to save you tons of
time!)
-
Locating podsafe music
-
Mixing music with your recording on
your own computer using MixPad
-
ID3 Tagging the audio file
-
Uploading the Audio File
-
The secrets to creating search engine
crawlable text to accompany your audio
file
-
Posting the text and the audio file
to your RSS Feed
-
Listing your podcast in the Podcast
Directories
Advanced
Search Engine Optimization with Podcasting
(2 hour class - $50)
This
class will instruct you how to make
the most of your existing Podcast feed
to give your business the highest possible
online visibility.
- Advanced
usage of keywords and domains
- Additional
places to submit your podcast
- How
to syndicate your podcast onto your
business website
- How
to get OTHERS to syndicate your content
on their site
- Network
Feeds and Internet Radio
- Podcast
Directories
This
sponsored multi-media ebook provides all
of the text curriculum from the original
$250, 5-week class, as well as access
to many of the audio, video, and screen
print tutorials. You will learn:
* Introduction, Definition and Uses of
Podcasting
* Creating Recordings
* Uploading Files
* Free ftp Program
* RSS Feeds
* Downloading Recordings and Free Podcasting
Software
* History of Podcasting
* What Equipment You Need
* Recording Devices
* Recording Services
* Free Recording and Conversion Software
* File Conversion
* Storage and Bandwidth Internet Services
* RSS Services and Programs
* Podcast Marketing
* Vocal Techniques
* Recording and Editing Techniques
* and more...
If
you want an inexpensive way to learn podcasting
on your own, or only want to study certain
classes, such as vocal coaching, or using
podcasting to market your business, or
Audio Editing and Recording techniques,
there are links within the ebook that
allow you to purchase and download only
the classes that interest you.
Investment...only
$19.95
International
Podcasting Expos
The
International Podcasting Expo offers extremely
affordable, large-group online Conferences.
All attendees receive downloadable access
to all of the audio/visual seminars and
networking events, and/or a data DVD of
all of the recordings.
These
are quarterly events, occuring the 3rd
weekend of the month:
The
Expos average 40 seminars and networking
events during the weekend, making the
Audio/Visual Seminar Library an excellent
resource for people interested in learning
about Podcasting.
To
access the online Library of 40+
audio/visual seminars from the
October 2006 International Podcasting
Expo for only $49.95,
click here.
To
get your unlimited
access ticket and data DVD from
the next online International Podcasting
Expo, go to http://www.InternationalPodcastingExpo.com.
Interested
in one-on-one consultation?
Penny
Haynes can offer you one-on-one training, with the audio/visual
sessions recorded and sent to you to keep for review.
Hourly
sessions are $125, and are customized
to fit your exact needs. Click
here to schedule an appointment.
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