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Brain Storm Business Podcast: Lessons Learned from Steve Martin, sponsored by Commercial Creation Center
In today's Brain Storm! Business Podcast, we will look at lessons learned from the autobiography of Steve Martin.
I have a love for biographies, either business or celebrity. I don't go after current pop-icons, but older entertainers who have been around the block. Their lives offer lessons anyone can learn from, and I realized last night, that they offer great business lessons as well.
Entertainers are Entrepreneurs too.
If you think about it, they are in the business of promoting themselves. That ...
In today's Brain Storm! Business Podcast, we will discuss (in passing) Obama's flawless marketing campaign, as well as ZipCar's 7 point strategy to break out of the old mold and move from $2 million to $100 million in revenues.
As I said, I only mention Obama's campaign in passing, but thought it deserved mention. A vague but energizing word (Change), celebrity endorsements, the use of social media, and the targeting of an untapped generation of typically unmotivated (and uninformed) ...
In today's Brain Storm! Business Podcast, we will talk about the cover story of Inc. magazine - Kevin Rose of Digg, Pownce & Revision3. He is the media mogul of the future, or so they say. But what impresses people the most about him is his persona.
He's accessible. He drinks beer and parties with geeks. He tells dirty jokes on internet tv. Or does he?
He admits that he has one persona for doing business, and another one for promoting ...
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