Do you want your blog or podcast to show up on your business or personal website?

What is Syndication?

This process whereby information from one website shows up on another website is called "syndication". It works like newspaper or television syndication. Someone creates one article or one program, but it shows up in other newspapers or on other cable channels.

Look at the bottom of this page. You will see several syndicated RSS feeds (podcasts/blogs). In other words, you are reading text that is actually on another website, but is "pulling through" to this website.

Why would you want to syndicate content onto your website?

Syndicating your own content (and sometimes other people's content) helps you achieve higher search engine rankings. Let me explain how search engines "rank" a website.

Search engine robots visit your site the first time and read the content to see what your site is all about, and to see if there is new content.

• Normally, your site has a name, description, special tags and topics. The Search Engine robots look to see if your content matches the topic of your website name and the first paragraph of your website.
• The robot visits you a second time, and looks to see if you have any NEW content on your site. If there is nothing new, it doesn't come back for a while. When it does come back again, it looks for new content AGAIN. No new content? Then it won't come back for a longer while.
• Your rankings go up when robots return and "crawl" (or read) the content on your site. If you don't have new content for it to read, it stops visiting, and you go down the search engine rankings as other websites with newer content move up.
• So in this case, it doesn't matter if you are syndicating your own content or someone else's. Syndicating content allows you to have more "dynamic" (changing) content on your site that matches the topic of your website, instead of only "static" (unchanging) content. Therefore, the robots will come back more often and move you up the search engine rankings.

Search Engines look for inbound links from other reputable, topic-related websites to your website(s).

• If you put links to your website in your blog or podcast text, then when the search engine robots read that link in your blog, they will VISIT your website. Remember that your search engine ranking depends on how often the robots visit your site.
• The opposite is also true - when the robots visit your website and find a link back to your blog, they will visit your blog.
• Either way, the search engine robots will be visiting your websites.

How can you syndicate content
onto your website?

RSS Lib

If you are somewhat technical, and know how to put files on your website, and change html or scripting on your website, you should check out RSS Lib. These are free scripting pages that allow you to syndicate as many RSS feeds as possible, and even change the appearance of the syndicated content. It comes with simple instructions as well.

FeedZilla

Feedzilla allows you to syndicate your content and put other people's content on your website. However, it has ads in it. Features include:

• Ads supported - Display FeedZilla Orange Links in-text contextual advertising in your content and earn money.
• Unlimited use - You can create as many StepButtons as you want.
• Easy to use - No technical skills are required. Simply copy and paste the HTML code generated into your site.
• Easy management - Access and modify your StepButtons from your personal account 24h/day.
• Customer support - Unlimited support available.